The web is an exploding medium and presents an immense sales opportunity for the global hotel industry.

Traditional methods of hotel reservations are rapidly changing with the Web emerging as a major force.

Until recently hotels had relied on e-mail requests and promoting themselves on third party Web sites. However current research indicates that:

  • E-mail requests lose 35% of potential on line bookers!
  • 5 times as many bookings can originate from each hotels own Web site as opposed to all the third party Web sites collectively!

As a result HBN Online was created to enable accommodation providers to capitalise on the web's sales opportunity with immediate effect and minimal cost.